Tavus taps generative AI to power personalized videos with voice and face cloning

News Summary

  • Security and ethics are incredibly important to us, especially given the youth of this technology in society.”In terms of business model, Tavus offers a basic intro plan aimed at smaller businesses that costs $275 per month and has restrictions such as the number of videos they can create.
  • Image Credits: TavusUsing a web-based editor, users can then select which elements of the video they want to personalize, specifying each variable (e.g., company, executive name or location), adding in calls to action and so on.Tavus: Personalizing script with variables.
  • For example, the base script with which a video is created can be configured to include a one-sentence introduction generated from a specific individual’s LinkedIn profile.Tavus: Generating personalized content.
  • The ability to generate fresh content via algorithms has been thrust into the public consciousness by the likes of ChatGPT, a chatbot-style technology trained on large language models (LLMs) capable of producing essays, poems, lyrics, news articles and even computer programs.
  • For instance, is there anything stopping anyone from uploading a video of someone else talking, and then creating new videos from that template?
  • Indeed, in its short life so far, Tavus has garnered some fairly large customers, such as real estate data company CoStar and French tech scaleup AB Tasty.However, it’s worth considering potential misuse of this kind of technology.
Generative AI is already looking like the major tech trend of 2023. The ability to generate fresh content via algorithms has been thrust into the public consciousness by the likes of ChatGPT, a chatb [+9786 chars]