From marketing to design, brands adopt AI tools despite risk

News Summary

  • Forrester analyst Rowan Curran said the tools should speed up some of the “nitty-gritty” of office tasks — much like previous innovations such as word processors and spell checkers — rather than putting people out of work, as some fear.“Ultimately it’s part of the workflow,” Curran said.
  • But Delangue contrasted his approach with competitors such as OpenAI, which doesn’t disclose its code and datasets.Hugging Face hosts a platform that allows developers to share open-source AI models for text, image and audio tools, which can lay the foundation for building different products.
  • It is also a way for “underrepresented people to understand where the biases can be (and) how the models have been trained,” so that the bias can be mitigated, Delangue said.
  • Even if you haven’t tried artificial intelligence tools that can write essays and poems or conjure new images on command, chances are the companies that make your household products are already starting to do so.
  • While text generators like ChatGPT and Microsoft’s Bing chatbot can make the process of writing emails, presentations and marketing pitches faster and easier, they also have a tendency to confidently present misinformation as fact.
  • Hugging Face decided to double down on its Amazon partnership after seeing the explosion of demand for generative AI products, said Clement Delangue, the startup’s co-founder and CEO.
By MATT OBRIEN and HALELUYA HADERO AP Technology WritersEven if you havent tried artificial intelligence tools that can write essays and poems or conjure new images on command, chances are the c [+7557 chars]