Startup PR professionals should be jumping on the AI bandwagon

News Summary

  • That said, the need to differentiate messaging within the AI vertical is going to rise considerably with the influx of similar pitches heading to reporters’ inboxes.The question is whether tech startups should shift their PR messaging toward AI-related topics.
  • Sorry, web3, you had your 15 minutes of fame.Going from all-out rage prompted by the FTX fiasco to ChatGPT setting off the red alert at Google HQ made for a sudden, even shocking shift in the tech news cycle.
  • 4 on the list of proof points, machine learning capabilities should merge into the main hook of the announcement.Startups that don’t have much to do with AI will likely fear accusations of “jumping on the bandwagon” if they wade into the discussion.
  • Such an approach is a given for startups that actually focus on AI: ChatGPT has paved the way and now they can reap the industrywide rewards.
  • The logic is for their PR messaging to stick closer to their core technology or brand mission and prioritize the longer-term benefits of clear positioning.
  • Clearly, AI stories are going to have a relatively easier time catching reporters’ attention in this climate.
Its only been a couple of months since OpenAIs ChatGPT exploded into the public consciousness, and it already feels like our news feeds will never be the same again.Whether its headlines about AI [+2125 chars]