Japans Geniee acquires AdPushupoperator Zelto for $70 million

News Summary

  • Later, it scrambled with its product offerings after its marquee service struggled to make inroads, Zelto founder and chief executive Ankit Oberoi told TechCrunch in an interview.The two firms announced the deal on Thursday, but did not disclose the terms of the deal.
  • Oberoi of Zelto, which has been profitable for several years and raised less than $2.5 million in external funding during its startup journey, declined to disclose the terms of the deal.
  • And when we almost ran out of cash in 2014, we were forced to become frugal and profitable.”The acquisition won’t significantly change how Zelto operates, he said.
  • In the future, we would like to learn from the North American and Indian markets, Zelto’s technology, services, knowledge, and corporate culture, and strongly promote the globalization of Geniee to realize its purpose.”
  • Elle, NDTV, CNET, PCMag, Mashable and GSMArena are among some of the customers of AdPushup, Zelto’s marquee offering, according to the company’s website.“It’s been a rollercoaster ride.
  • But it forced us to look at the fundamental value we deliver to customers.
Japanese marketing tech firm Geniee, part of the SoftBank Group, has paid about $70 million in cash to acquire the revenue optimization platform Zelto (formerly known as AdPushup), a person familiar [+2664 chars]