Hexa raises $20.5M to turn images into 3D objects for VR, AR and more

News Summary

  • Then the company’s engineers, using AI-assisted tools, create 3D assets and models from the images.Throughout the process, customers can provide feedback directly on the models, ask questions of Hexa’s engineers and prep the models for use on the web or in AR and VR experiences.
  • In turn, 38% of marketer respondents said they are using AR in 2022, up 15 percentage points from 2017’s 23%.“Our main competition is animation and graphics studios that use a manual and outdated tech stack,” Atias said.
  • Already, he says, 60-employee Hexa has managed to win the business of over 40 brands, including Amazon, Macy’s, Logitech and Crate & Barrel — and raise $27.2 million in total capital.There might indeed be a growing interest in virtual retail venues, particularly those of the AR variety.
  • We conducted an early round due to tripling our customer base in 2023,” Atias told TechCrunch in an email interview.Hexa’s roots can be traced back to 2015, when Atias was working in the retail industry for brands like Walmart and H&M.
  • “Much like the gaming industry, the 3D and e-commerce space enjoyed a strong tailwind, becoming a must-have for any organization … Hundreds of millions of users use our technology and engage with our content on a daily basis.”
  • CEO and co-founder Yehiel Atias said that the cash will be put toward product development and expanded customer acquisition efforts well into 2023.HTC’s participation in the round might seem curious.
Hexa, a 3D asset visualization and management platform, today announced that it closed a $20.5 million Series A round from Point72 Ventures, Samurai Incubate, Sarona Partners and HTC. CEO and cofoun [+4477 chars]