How an entrepreneur, who didnt know how to cook, started a recipe company

News Summary

  • Image Credits: SideChefThe app is free to download and now has over 20,000 “smart recipes” that users can filter by dietary preferences, ingredients you already have in your kitchen, cuisine or cook time.
  • So, he went out looking for business models and saw how online grocery, though still low penetration, was becoming a trend.“Our idea was to take the structured data we had, map out all the ingredients and send lasagna to you in a single click,” Yu added.
  • Unless you are an avid food prepper, “what’s for dinner” is probably the phrase uttered everyday in most households.Ten years ago, SideChef founder and CEO Kevin Yu set out to make it easier to answer that question by creating an all-in-one cooking, shopping and meal planning app.
  • There is also a “create your own” feature so that account holders can upload their own recipes and even share them publicly.Recipe app Pestle helps you organize, plan, and cook hands-free or with friends on FaceTimeSideChef co-founders Cadence Hardenbergh and Kevin Yu.
  • He admits that he didn’t know how to cook at the time, but was curious if there was a step-by-step guide via an app that helped people cook.
  • There is a monthly subscription of $4.99 that comes with a premium version providing recipes from SideChef culinary experts.Prior to starting the company, Yu was a video game developer for eight years, working with Warcraft and Blizzard.
Unless you are an avid food prepper, whats for dinner is probably the phrase uttered everyday in most households.Ten years ago, SideChef founder and CEO Kevin Yu set out to make it easier to answer [+3864 chars]