YouTube launches a multilanguage audio feature for dubbing videos, previously tested by Mr. Beast

News Summary

  • It’s up to the creator to choose which other language they want to support.Image Credits: YouTube/MrBeastHowever, in early tests of the feature YouTube ran with a small group of creators, the feature had been used across more than 3,500 videos uploaded in over 40 languages, YouTube says.
  • In an interview with YouTube’s Creator Insider, Donaldson explained why the feature was beneficial, noting it’s easier to upload multi-language audio tracks than to manage and maintain several separate foreign-language channels.“It’s much easier to just run one channel than 12….you have to make 12 different thumbnails.
  • “Whether you’re in Mexico…[or] in India, all the dubs are in one place, on one video, so it’s also just a lot simpler for people to understand.”Eligible creators who are gaining access to the feature will be notified with an invite offering them the chance to participate.
  • Once uploaded, viewers will be able to pick a different audio track from the same menu where they currently are able to adjust other settings like subtitles or audio quality.
  • The option to adjust a video’s audio track, meanwhile, will be rolled out globally to all of YouTube, where it will be available across desktop, mobile, tablets and TVs.Well-known creator MrBeast (Jimmy Donaldson) who has 130 million global subscribers, was among the early test group.
  • Over 15% of the dubbed videos’ watch time came from viewers who were watching the video in a different language from the original recording, as of last month.
The Koreanlanguage Netflix series Squid Game became one of the streaming services most popular shows of all time, thanks to the ability to subtitle or dub episodes in the viewers own language. N [+3251 chars]