Amazon leads $104 million funding in Indian meat startup FreshToHome

News Summary

  • But in recent months, the American giant has retreated from many business lines in the country as it reels from the global market conditions.An investment in FreshToHome could be Amazon’s way to concede the meat and fish market to the startup for the time being.
  • The new round for the startup, which also counts the development arm of the American government among its backers, also saw participation from the government of Dubai and Iron Pillar.This is the largest check that the $250 million Smbhav Venture Fund has written so far.
  • The new round takes FreshToHome’s all-time raise to over $250 million.Started in 2015, FreshToHome is one of the largest players battling for a slice of the $100 billion Indian fish and meat market.
  • The startup has expanded its presence by over 100% in the past one year, he said.FreshToHome, which sells the vast majority of its products online today, including through Amazon, is also increasingly expanding its physical presence.
  • Kadavil declined to disclose the startup’s valuation in the current round.FreshToHome today serves over 4,000 fishers and farmers and millions of customers in over 160 cities in India and the UAE and offers more than 2,000 certified fresh and chemical-free products.
  • This business is not just about technology, but also people and relationships,” said Kadavil, who before founding FreshToHome managed tech support for Support, and India operations for gaming firm Zynga.One such trust-factor is convincing the fishermen and fisherwomen and poultry farmers to do away with cash.
Indian startup FreshToHome, which sells fresh fish and meat to consumers in the South Asian market and the Middle East region, has courted a new backer Amazon.Amazon, through its Indiafocused Smb [+4175 chars]