VivaCity raises at $42M valuation to make US cities safer, starting with New York

News Summary
- Viva is looking to tackle transportation impacts after raising $8.5 million in funding to expand its transport data collection into North America, with the long-term hope to reduce the number of injuries and make traffic safer overall.
- Image Credits: VivaCityThe collation of large-scale anonymized data will allow for the analysis of how a city’s roads function: how and when people move about, and where the bottlenecks and blackspots are.
- Good for people, good for the planet.” “I’m excited to see the impact this will have on road safety, particularly for vulnerable road users like cyclists.
- To change, we need to have data to better understand how people are using the roads,” Viva’s CEO Mark Nicholson explains.
- Its latest funding aims to help it grow further.Viva’s latest funding is led by sustainable infrastructure VC investor EnBW New Ventures (ENV), sustainability-led alternative assets and SME investment manager Foresight Group and Gresham House Ventures, the growth equity arm of specialist alternative asset manager Gresham House.
- Bitten by the entrepreneurial bug, they founded Viva in 2015, looking to improve road safety and fight climate collapse.Optibus taps $100M at a $1.3B valuation for its AI-based mass transit operations platformSince its foundation, Viva has deployed more than 3,500 sensors in seven countries.
Around 39,000 people were killed in motor vehicle incidents in the USA in 2020 and 6,200 of those deaths were pedestrians. Needless to say, those deaths arent just statistics each has a ripple eff [+5450 chars]