Moroccos foodtech Terraa raises $1.5M led by FoodLabs

News Summary

  • And the other thing is the opacity that we see throughout the value chain,” he said.The startup sources fresh produce directly from farmers to fulfill online orders by retailers, restaurants and other resellers.
  • We will use them to store the produce we have collected from the farmers for distribution to the end customers,” Benkirane told TechCrunch.“Morocco is our priority at the moment, and we are building the playbook in terms of operations, building our tech, and expanding in cities.
  • Most of the processes are done internally for quality control, but they plan to increasingly work with vetted external providers, where possible, to support some of its operations.“We handle everything, from sourcing from the farmers to the delivery to the end consumer.
  • Terraa, a Moroccan B2B tech-enabled food distribution platform, has raised $1.5 million pre-seed funding in a round led by FoodLabs, a European early-stage VC investor and venture studio for food, sustainability and health.
  • We took this decision because farmers are not that tech savvy and would require a lot of training for them to know how to best utilize the tech platforms.
  • We see a massive opportunity in leveraging technology to drive quicker and more efficient transactions.”Twiga starts commercial farming, looking to guarantee quality, sustain supplyTopUp Mama looking to solve sourcing challenges for restaurants
Terraa, a Moroccan B2B techenabled food distribution platform, has raised $1.5 million preseed funding in a round led by FoodLabs, a European earlystage VC investor and venture studio for food, su [+4612 chars]