DOJs new suit puts Googles ad business at risk Axios

News Summary

  • What they're saying: "Google has engaged in exclusionary conduct that has severely weakened, if not destroyed, competition in the ad tech industry," Attorney General Merrick Garland told reporters today.The other side: Google argues the DOJ’s suit “attempts to pick winners and losers in the highly competitive advertising technology sector.
  • That category accounts for roughly 12% of parent company Alphabet's overall revenue.Catch up quick: Google acquired ad-tech pioneer DoubleClick in 2007 for $3.1 billion, and over the years DoubleClick's services became Google Ad Manager, which is what the government now wants Google to divest.
  • That gives Google something of a head start on a defense that it has been preparing for two years.The big picture: The lawsuit comes as Google struggles to maintain its momentum in an ad market slowdown.
The U.S. governments latest legal assault on Big Tech asks a court to make Google sell off a chunk of its massive, phenomenally profitable digital advertising business.Why it matters The Departme [+4718 chars]