South Africas Flow gets funding to automate social media advertising for real estate agencies

News Summary

  • And it’s evident that proptech, unlike other industries, has lagged in utilizing social media to make sales.South African startup Flow wants to change how real estate agencies, developers and agents interact with their end customers.
  • The proptech marketing platform is announcing that it has raised $4.5 million in pre-Series A funding.Flow intends to use the funding to include other social media platforms such as TikTok and LinkedIn and other advertising channels like digital out-of-home billboards.
  • With its APIs, Flow connects to the websites of estate agencies and property developers and automates advertising for them on social media channels like Instagram and Facebook.
  • The process used by millions of agents and thousands of property portals globally to reach buyers and sellers on digital channels is highly fragmented.
  • And that’s why we’ve just gone through this capital raise to experiment with that essentially.”Flow currently has over 300+ clients using its platform — a client being a real estate agency or developer where each office has about 15 to 20 smaller agents.
  • On the other hand, Levy points out that the startup makes money when these agents use its SaaS platform and via a percentage cut from their marketing spend.
The process used by millions of agents and thousands of property portals globally to reach buyers and sellers on digital channels is highly fragmented. And its evident that proptech, unlike other ind [+5000 chars]