Marketing agencies hire AI interns
- Why it matters: As the economy tightens, more industries are beginning to capitalize on tools like ChatGPT and AI image generators like Dall-E 2 in place of living, breathing talent.Details: The "interns" are technically digital software models that created their own images and named themselves Aiko and Aiden.
- What they're saying: "It’s an opportunity to streamline internal processes by eliminating necessary but mind-numbing and time-consuming tasks — or at least to pass them off onto emotionless interns who can’t get bored," says Codeword senior editor Terrence Doyle.
- Photos: Courtesy of CodewordInstead of hiring human interns, Codeword — a tech-marketing agency within WE Communications — is leaning on artificial intelligence technology to complete menial yet necessary tasks.
- Zoom out: This AI technology can produce the same level of quality work that an inexperienced employee might deliver, say Richard Bowman and David Boyle — authors of the new book, "Prompt: A practical guide to AI-powered brand growth with ChatGPT."
- The bottom line: As gimmicky as it seems, Codeword might be on to something — especially as these AI tools are tested more and become trusted and mainstream.Subscribe to Axios Communicators.
- Codeword's AI "interns" created their own images and names, Aiko (left) and Aiden.
Instead of hiring human interns, Codeword a techmarketing agency within WE Communications is leaning on artificial intelligence technology to complete menial yet necessary tasks. Why it matters A [+1855 chars]