CES 2023 Smelling, touching take center stage in metaverse
- Aurora Townsend, the chief marketing officer at Flare, a company slated to launch a VR dating app called Planet Theta next month, said her team is building its app to incorporate more sensations like touch once the technology becomes more widely available on the consumer market.
- Taiwanese tech giant HTC unveiled a high-end VR headset that aims to compete with market leader Meta, and a slew of other companies and startups touted augmented reality glasses and sensory technologies that can help users feel — and even smell — in a virtual environment.
- “Being able to feel the ground when you’re walking with your partner, or holding their hands while you’re doing that… subtle ways we engage people will change once haptic technology is fully immersive in VR,” Townsend said.
- Still, it’s unlikely that many of these products will become widely used in the next few years, even in gaming, said Matthew Ball, a metaverse expert.
- According to the research firm NPD Group, sales of VR headsets, which found popular use in gaming, declined by 2% last year, a sour note for companies betting big on more adoption.Still, big companies like Microsoft and Meta are investing billions.
- At least you can feel something.”Proponents say widespread adoption of virtual reality will ultimately benefit different parts of society by essentially unlocking the ability to be with anyone, anywhere at any time.
LAS VEGAS (AP) Is the metaverse closer than we think?It depends on who you ask at CES, where companies are showing off innovations that could immerse us deeper into virtual reality, otherwise known [+5806 chars]