BMW reimagines the headup display

News Summary

  • “Whoever excels at integrating the customer’s everyday digital worlds into the vehicle at all levels will succeed in mastering the future of car-building.”Augmented reality finds a foothold in cars via safety featuresBMW wants you to lounge during your autonomous ride
  • The car maker actually worked with E Ink to develop the technology that allows it to adapt these display films for curved surfaces.
  • Earlier this week, VW showed off its light-up paint, so it’s probably only a matter of time before we see cars with these chameleon-like capabilities on the street.“A BMW lives by its unparalleled digital performance.
  • But BMW also says that some of this technology will make it into production in its ‘Neue Klasse’ — its next generation platform — launching in 2025.
  • At CES, BMW today unveiled its new i Vision Dee concept car, an E Ink-clad four-door sedan that can shift colors on demand.
  • There’s no word yet on when this technology will come to a production model.
At CES, BMW today unveiled its new i Vision Dee concept car, an E Inkclad fourdoor sedan that can shift colors on demand. Why Dee, you surely ask? It stands for Digital Emotional Experience. Wel [+2365 chars]