Embracing digital commerce may be retailers best bet for staying ahead of a fastmoving industry
- It’s also an area that we have followed intensely, especially since shopping was forced online at the beginning of the pandemic.
- That is compared to China’s $1.02 trillion market, predicted to grow at 26% each year.
- Overall, the market is forecast to hit $3.8 trillion by 2030.
Myriad companies have made digitally driven commerce work for them, but others have struggled to find success or are unsure where to start.Between livestreaming and big players like TikTok, Amazon [+1675 chars]