Einride founder on building an underlying business to support future tech goals

News Summary

  • On top of that, he saw the need to eventually automate the role of long-haul trucking.Falck, a serial entrepreneur, decided against the route many autonomous trucking companies have taken — doggedly pursuing self-driving technology, even if it meant putting sensors and software stacks on diesel vehicles.
  • By the time Einride is ready to go to market with its autonomous pods, it will ideally already have a range of commercial shipping partners in its pipeline.Einride’s current shipping clients across Sweden and the U.S. include Oatly, Bridgestone, Maersk and Beyond Meat.
  • Today, that means designing electric trucks and an underlying operating system to help overland shippers make the transition to electric.
  • The first involves working with OEM partners to build electric trucks and partnering with shippers to deploy them and earn revenue.
  • That revenue then goes back into the business for the second step, which is the development of an autonomous system.
  • Swedish startup Einride was founded in 2016 with a mission to electrify freight transport.
Swedish startup Einride was founded in 2016 with a mission to electrify freight transport. Today, that means designing electric trucks and an underlying operating system to help overland shippers mak [+2199 chars]